The Intake Platform was originally a 6-week initiative to build a tool to support the centralization of information within the Marketing & Communication at Northwell Health. Now, a few years later with one additional 2.0 release and some bug fixes, it is a stable platform that supports and manages thousands of requests. The platform uses a custom skinned bootstrap framework. The database is modeled on the internal needs of Marketing Operations teams & stakeholders. The platform supports several different user segments from 'Super Admins', 'Marketing Directors' 'Managers' & 'Requester' for whom the tool provides the experience most relevant to their needs.
What I did
Collaborative product development with marketing operations, digital design and development teams.
Wireframe & workflow creation based on user needs & development requirements .
Lead on experience design & translation of custom UI for development team.
User research through interviews & observations for Intake Platform 2.0
Quality assurance & testing