Insurance Co
Digital Care Service, MVP acceleration
How might we
…provide a comprehensive digital care solutions for patient with high impact conditions in order to improve patient outcomes.
Team
My role was Design Manager across six resources, three designers, one researcher & two clinical content strategist. Our broader team consisted of a six person consultant team, twelve person daily client working team, and eight leadership representative from cross functional representative from leadership.
Timeframe
A five month effort run in sets of 2-week Sprints with daily cross functional stand-ups. Spring 1 was focused on cross team alignment, Sprints 2-4 were focused on designing and testing early concepts to validate priority direction, and Sprint 5-10 ran as a iterative feature designs test and learn process in parallel with development teams.
User landscape
Actions
Aligned personas, current state and future state journey maps and service blueprints across dozens of artifacts into a single set of experience references
Developed and tested early concepts in order to validate priority feature
Designed and tested iterative user flows for each feature
Collaborated with developers on CMS development
Designed service experience and supported service operations in mobilization
Recreated samples
Simplified Service Blueprint used to align experience expectations across internal teams
High level wireflow of MVP application
Recreated high fidelity samples of end experience
Results
Cross functional mobilization bring alignment and buy in across the company traditional marketing
Achieved delivery of validated designs within six month timeframe for MVP launch
Service model designed and piloted with care guides and back-end systems
Broader value proposition and service strategy designed to be rolled out across suite of health conditions support, since been expanded to behavioral health services.